As a digital marketing manager, there are always new things to learn and understand. Digital marketing spans many disciplines and is constantly changing. It’s a good idea for you to be aware of the different types of digital marketing so you can better understand how each type may fit into your strategy development and communication process.
What is Digital Marketing?
Digital marketing is a term that explains how businesses can reach their target customers via the internet. It may not sound like something happening for the past few decades, but it has been around for quite a while. However, it has evolved dramatically recently, and many different digital marketing techniques have emerged. Naturally, these techniques are designed to fit into an organization’s strategy to better reach its customers with the right message at the right time.
Digital marketing is a broad subject that includes many different aspects. Still, it is most commonly thought of as the study of how to get customers to act upon a company’s content by channeling them through digital media. In this way, companies can better affordably reach their target audience.
Therefore, digital marketing techniques include search engine marketing (SEM), social media, e-mail marketing, mobile marketing, and more. Whether your business uses one or all of these techniques depends on your preferences and your customers’ needs. However, any company can and should have a digital marketing strategy to help them reach their customers with the right message at the right time.
What are the Different Types of Digital Marketing?
Digital marketing is complex and ever-evolving, so there’s no way your organization could cover all of these techniques in one article. However, we can briefly introduce you to some of the available methods. In this case, remember that digital marketing does not restrict itself to just one type of media. So, digital marketing can include many different types of media (such as video, print, radio, and more) because they all have the same goal: to communicate a message (your business’s offer or service) to your target customers.
Once you’ve decided which digital marketing techniques you’ll use, you need to ensure the message is delivered at the right time and effectively. For example, your message could be geared toward an individual visit at a time of day when they have the most time to read your content, or you might send a series of messages over a month-long period as part of a campaign.
As you can see, many different types of digital marketing fit into an organization’s overall strategy. However, they all have the same goal: to reach customers better, increase brand awareness and improve customer engagement
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SEM – Search Engine Marketing
One of the most common digital marketing techniques is search engine marketing (SEM). SEM uses search engines (such as Google, Yahoo, and Bing) to connect customers with your business. When customers search for a particular product or service online, they will likely end up on your website or click through from a retailer’s website. Your website must be optimized to reach your target audience and get them to act upon the content on your site. The goal is to then convert these clicks into leads or sales.
To do this, you must carefully create content suited to your target audience so that you can capture their interest and build trust. This type of SEM usually uses pay-per-click (PPC) advertising through an AdWords campaign. An AdWords campaign is a set of keywords that will allow you to bid on the search results and are similar to product search ads that appear on the right-hand side of a Google search. The goal is to bid as low as possible while keeping up with your competitors. Otherwise, you risk less traffic or lower-quality traffic.
Your audience must be aware of your website to get the most out of PPC. This is accomplished by using some of the more popular social media channels (such as Twitter, Facebook, and Pinterest) to promote your business on those sites. It would be best to include links to your website on social media platforms so your audience can easily find you.
Facebook, Twitter, and YouTube are great outlets for this digital marketing technique – they’re already connected to search engines and can help get your content into a person’s hands. However, the only way to be successful with SEM is to have clearly defined analytics and goals. Many businesses like to immediately jump into the world of SEM without having a clear goal in mind. However, you must research your audience and competition before you begin so that you can better understand what type of content will resonate with your target customers and how much you’re willing to pay for each click.
Social media is becoming an increasingly popular marketing technique among many businesses. It’s essential to think about social media like you would recruit any other employee. You wouldn’t hire someone just because they know how to ride a bike, right? Instead, you’d want to know how they can help your organization reach its goals. So, a company must determine what its goals are before they begin using social media.
One of the first things that any business should do is research the social media platforms they want to use. Social media sites such as Facebook, Twitter, Pinterest, and Google+ can be used to promote your business’s content. These sites have already been optimized with advertising, so they’re a natural choice for many businesses.
However, this type of marketing must be done carefully. A good example is to use social media for grassroots marketing campaigns in which you attempt to grow your followers and use these followers to tell others about your business. For example, a business could offer discounts or coupons for new Facebook fans. They could also host giveaways or use a ” viral marketing strategy,” where they attempt to get other people to share content on their social media accounts and then share it with their networks. By using social media, you’ll be able to learn a great deal about what types of content your customers are most interested in and what types of services they may need.
Content marketing takes the ideas and content you’ve already created and puts them there for the world to see. A vital element of this type of digital marketing involves writing blog posts made up of original content. This can take many different forms. For example, you could write an article or create a video detailing your company’s history. Or, you might produce unique content like infographics and videos that are perfect for your target audience and help them better understand your product or service.
The main benefit of content marketing is that it can reach a broad audience, whether they know about the business or not – which is why it’s so effective. You can also use content marketing to increase brand awareness, increase website visits and build loyalty to your brand. For example, you could use social media to promote your new blog post or create a video.
As you can see, many different types of digital marketing tactics are used to get your business in front of your target audience on the internet. It’s essential to understand the goals of each type of digital marketing to effectively reach your customers with the right content for their needs.