Online stores are getting more and more people to buy from them. One of the most effective ways is through email marketing. It attracts customers and potential buyers,
Gives them a sense of familiarity with your company, and it keeps your store in their minds. But how do you create an effective eCommerce marketing strategy? Here’s a list of 5 tips to get you started!
#1: Know what you want to achieve- decide what kind of goals your eCommerce campaign will have and measure these as it goes along.
Whether it’s to inform your shoppers or increase web traffic or both, your goals should reflect what you want to achieve. You might want to decide on the number of contacts you need, the conversion rate, and the average spend per customer.
#2: Know your audience- Knowing who your customers and potential customers are is important when it comes to eCommerce marketing strategy.
This will help you target them better and ensure that you sell only what they need. If you know what they’re interested in, what time of day they make their purchases and how far away from your store they live,
You can better target them with your marketing. It will also help you know how to differentiate your products to appeal to different groups.
#3: The importance of social proof- Social proof is the influence that we have on one another as a society. In many cases, it is an added benefit when it comes to eCommerce marketing strategy.
It’s especially useful for large purchases that people need to be reassured about. If you are selling a new and innovative product, this is something you should aim to provide. If a customer is unsure and looks around, what they find can affect their decision.
#4: Utilizing the tools- If your store has a website or even just a blog, you’ve already got some tools that can help you with your eCommerce marketing strategy.
Be sure to take advantage of your email marketing, review sites, and social media accounts. You may also want to add a blog to your store or create an author or staff profile on a popular sharing site like Tumblr.
It is important that you create a relationship with your customers so they feel as though they know you and trust you. This will help them when they decide to make purchases.
#5: The art of creating a brand- Creating a brand is one of the biggest benefits of an eCommerce marketing strategy.
Your brand will be your identity, and it’s what people go to know about when you start talking about your company.
If you want your business to be successful, these are just some of the things that you should keep in mind when creating an eCommerce marketing strategy.
Contact us today to learn more about what we can do for your brand