Backlinks are important for any business, but it is especially so for SEO businesses. The more backlinks you have, the more likely you will be able to rank on search engines like Google and Bing.
Backlinks can be created by linking to an article from other websites, linking to the website from social media platforms like Facebook or Twitter, guest posting on other websites, or even commenting on other websites.
Backlinks can be beneficial for any type of website, but they are especially important for websites with high-quality content that appeals to the same target audience as the other website.