They work with the marketing team to figure out what content will resonate with their audience, which platforms they should be posting on, and how often.
The term "social media" is derived from "social networks." Social networks are online services where people can create profiles or accounts that they use to share information about themselves with others.
Social media managers are responsible for managing a company's social media presence.
It is their job to ensure that the company has a strong social media presence and is able to reach its target audience effectively.
Social media managers need to be knowledgeable about the latest trends in social media marketing and have extensive knowledge of digital marketing.
They also need to be able to write engaging content for their audience and understand how they can use content marketing strategies in order to generate leads and sales.