Amazon is the largest online retailer with the widest selection of products. Amazon product search ranks and displays items on the site by relevance to a customer's search terms, as well as returns relevant product suggestions for purchase based on previous purchases.
The company has stepped up its efforts in recent years to optimize its ranking and landing page results, which includes using a number of different techniques to influence positive reviews and research feedback from customers who have purchased from Amazon.
These efforts may ultimately enable Amazon to rank higher and establish itself as a reliable source of information.
Amazon product rankings and other customer rankings on the site are influenced by various factors. Shopbot, a web analytics firm that studies consumer trends and behavior, uses data from
The website's domain and user reviews establish the more than 400 products consumers use that are the most influential and concentrate on those with the greatest revenue generation capabilities.
However, firm leaders also believe that it is the factors outside of revenue and sales that are influential to Amazon. For example, the company has been known to pay close attention to Google rankings and other search engine results pages (SERPs) for its products.
Amazon's product and service ranking success is attributed in part to its wide selection of products and competitive prices.
Therefore, Amazon strives to respond intently and quickly to shifts in Internet consumers' attitudes toward product information online, such as changes in buying habits or preferences for new products.
The efforts of the company are aimed at ensuring consumers are provided with reliable information about products sold by Amazon.
This information may be used to determine which products generate the most revenue and lead the website's decision-making process.
These SEO efforts may be used in the future to improve the site's ranking and revenue generation capabilities.
Amazon has also developed a number of resources for consumers, such as its Amazon Best Sellers List. The group not only studies consumer behavior and purchasing trends but also releases "charts' ' over the course of a year that includes various products that are used by consumers during the holiday season.
These charts are used to determine which products will be featured on the list. This list is used in conjunction with Amazon's product search results and site configuration to determine which products' pages are displayed on the site.
For example, the Amazon Bestseller List features products featured in an article on CNBC.com that compares the best holiday gifts for 2010.
The group also has a feature called "Amazon's Choice" that showcases a product that was chosen through positive feedback from customers who have purchased the item during a specific time period.