Typically, e-commerce businesses offer products either through a front-end system that displays only one product at a time (similar to an online store) or through an aggregator website that offers more than one product at a time.
The business model of e-commerce is different from the traditional brick-and-mortar business model.
The customer base not only includes customers purchasing products from the website but also includes all those who are potential customers for the company.
E-Commerce companies attempt to target as many customer bases as possible.
An e-commerce business should focus on satisfying its customers and providing them with a quality level of customer service that will encourage consumers to return often.
Once a customer has found the desired product, they are likely to purchase it immediately in order to avoid having to search for the same item again later.
This is a very valuable trait to an e-commerce business, as it allows the company to maximize its profits.