Lead generation is the process of finding potential customers or clients that are interested in your product or service.
It is a systematic process of building interest and leads, which can then be converted into sales.
Some companies sell products in retail stores, while others sell them through online stores or shopping carts.
Regardless of the channel your business uses to sell its products, lead generation plays an important part in the sales process.
A lead is a potential customer or client who has some level of interest in your product or service. Marketing and sales teams work together to build this interest and convert it into sales.
Lead generation is one of the key components of effective marketing.
Lead generation helps you reach more people who are interested in your product or service, increasing your chances for success.
A well-executed lead generation process can be a major source of revenue for your business.
In many cases, lead generation is more profitable than sales itself because it does not require a significant expense.
Because lead generation is an investment in your business, you should be prepared to put in the time and resources necessary to build your base of leads.
If you are selling expensive products that require large initial investments, you will need to generate a lot of leads before making any sales.
If your business revolves around selling low-cost products or services, you can afford to create few leads because they are cheaper to acquire than sales.