What is Native Advertising?

Native advertising is the most recent innovation in the advertising industry. Native Advertising, sometimes called sponsored content, matches the look and feel of a website or platform on which it appears.

Native advertising has been around since 2011, but it has recently trended as an idea in digital marketing. Essentially,

Native advertising is any promising advertisement that blends in with the site or app on which it appears.

This means that the advertiser has used their creativity and advertising budget to create a product that feels organic.

Why is Native Advertising Important?

Native advertising is important because it represents the end of advertorials and the beginning of truly native marketing.

The reason for this is that native advertising does not feel like advertising – it feels like it belongs to something you would already read or view – hence the name native.

As a result, companies with good content are much more likely to have their products featured on other pieces of content. This is a smart move for advertisers as it means they are reaching the right audience, who then has a more positive association with the product.

A study by Sharethrough found that 82% of people are more likely to trust an article that contains advertising that they can relate to and understand. As a result, native advertising is becoming increasingly popular – and effective – within digital marketing campaigns.

How is Native Advertising Executed?

To be truly native, the advertisement needs to look and feel like part of the site or app. This means that the advertisement needs to be either the same style of ad or ideally,

it should be incorporated into their strategy. Therefore, to execute this effectively you need to create a strategic campaign and find a company that can help you reach your target audience.

Who is Selling Native Advertising?

Native advertising has been a possibility for some time now – brands have just been hesitant about jumping on the bandwagon.

This hesitation is beginning to disappear as more companies are considering native advertising. This can be attributed to the fact that it is actually a more effective form of advertising.

In order to get more bang for your buck, companies need to ensure that their native advertising is based on a carefully planned-out strategy.

However, the payoff can be huge – increased trust and engagement, as well as better conversions too.

In addition to companies, individuals are also able to create native advertising, either through video ad creation or image ad creation.

The results of creating these ads are just as impressive as the result from a large company – especially when the end result is getting more leads because of their authenticity.