What is PPC in Marketing?

When you’re talking about marketing, there are many different things you might be considering. One of the most popular ways to market a company or product is through the use of paid advertisements.

PPC advertising is when your business pays Google, Facebook, and other companies in order for their search engine to show your advertisement at the top of a search result page.

Paid Search Engine Optimization (SEO) is one of the most effective forms for driving traffic and converting it into sales leads.

Search engine optimization is one of the most viable and cost-friendly ways to drive targeted traffic and potential customers to your website.

The following explains the difference between two types of online PPC advertising: Pay per Click (PPC) and Pay per Impression (PPM).

Pay Per Click Advertising: Pay Per Click Advertising Is Paid Traffic You Control. PPC is a type of internet marketing in which advertisers pay each time one of their ads is clicked on.

Advertisers set bids for how much they're willing to pay each time someone clicks on their ad. With PPC, advertisers can also adjust their bids on a daily or hourly basis,

Which allows them to respond quickly to spikes in traffic and changes in conversion rates. PPC ads are auctioned off by Google, so the highest bidder is shown at the top of the list of results – this ensures high visibility and encourages users to click on your ad.

PPC is one of the most effective and affordable ways to reach your target audience in today’s marketplace. Choosing the right keywords is key to success with PPC. Keywords are words or phrases chat people use to search for products or services online.

Pay per Impression advertising: This is free traffic you do not control. "Pay Per Impression" or "PPM" is a popular form of online advertising where advertisers pay based on the number of times their ads have been viewed by potential customers.

PPM ads are shown on a rotating basis, so the number of times an ad is viewed may vary. Advertisers choose a maximum bid price and the number of times their ads may be displayed or "impressions."

PPM advertising allows advertisers to run their ads without knowing in advance how often, or even if, they will be displayed. When you use pay-per-impression advertising, you never have to worry about your ad being turned down by the search engine.

PPM advertising is cost-effective and offers high visibility for advertisers. PPM ads are shown on a rotating basis, so the number of times an ad is viewed may vary.

Advertisers choose a maximum bid price and the number of times their ads may be displayed or "impressions."

PPM advertising allows advertisers to run their ads without knowing in advance how often, or even if, they will be displayed. When you use pay-per-impression advertising, you never have to worry about your ad being turned down by the search engine.

The number of impressions can vary. The cost per impression (CPM) is generally the same for all advertisers, regardless of their location. If an ad is not "viewed" at all, the advertiser does not pay a penny for that impression.

Paid search engine optimization" is an online marketing strategy that gains results by having an advertisement (or "ad") displayed at the top of a list of organic search results.

When someone searches for something, they will see three listings at the top of their page. Paid search engine optimization allows you to get your ad shown in front of customers every time they conduct a specific search.

If you are in need of PPC Marketing services then do not delay and contact us today.