What is SEO in digital marketing?

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[{"selector":"#anim-a7aeab7c-4603-4e9c-9152-9f954d2d55c1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(15.468749744007868%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-351b1c78-b783-41d8-893c-589db7378edf","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5654b99-1368-4c3f-a565-04ec1acc6c81","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] SEO is a digital marketing technique that involves optimizing the content of a website to increase its chances of ranking on search engine result pages.

[{"selector":"#anim-dc64d8db-7fd0-47f0-be16-af82cfcb1208 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-cc6290ce-eb04-4dad-81a0-1f9c51196ee6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df802798-ffbb-43a7-af74-361854734fcd","keyframes":{"transform":["translate3d(0px, -137.89551%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] SEO, or Search Engine Optimization, is an important part of digital marketing. It is a process that helps websites rank higher in search engines like Google and Bing.

[{"selector":"#anim-e8430007-2b2a-4599-bfea-d37c45d029a7","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-94e44ab9-0cdc-4be8-bf5c-c150dbf92010","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-74eb2590-ac39-446e-96de-39c337654db0","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c21d6f68-20a6-4d10-8ee7-968ef013295c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The best way to optimize your website for SEO is to follow the guidelines set out by Google and Bing.

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[{"selector":"#anim-6c4dcaf0-675b-41ef-8ac1-8b06f4e457ee [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-38.04687487200395%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5a74e101-857d-42bb-8b3d-cb5a7d668baf","keyframes":{"transform":["translate3d(114.77986%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85df551a-b9cd-4f7e-a1b9-628ecc996aa0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db16ca13-2ba6-4efc-a5a1-920d29bdb84b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] SEO is a crucial part of digital marketing, but it is not the only factor that determines a website's success.

[{"selector":"#anim-dedfcf8e-7a6e-4e29-b49f-7cca53d75f23","keyframes":{"transform":["translate3d(-99.5381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-e809473c-8b23-459c-9ad0-d0f45985c905","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-02c47e15-49b6-4175-869a-7ec360122e20","keyframes":{"transform":["translate3d(115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-b2542785-1aa6-454f-a248-93a48fe4daa9","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] There are many other factors that need to be taken into accounts such as social media engagement, content strategy, and visual design.

[{"selector":"#anim-d92c0456-dcf6-47c6-a336-ef520936546f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79d59078-385e-4051-b284-cdeb66f6dde8","keyframes":{"transform":["translate3d(0px, -134.26481%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d81072f-d417-48fd-8e9e-1b6ecff4ee8e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] SEO can be broken down into three main areas: on-page SEO, off-page SEO, and technical SEO. On-page SEO includes optimizing content for keywords and making sure that the site has relevant content for its audience.

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[{"selector":"#anim-8f354c14-89ac-4967-8e6a-2e31d672a5d9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b16d6aa-1817-46e6-bb76-4a0adecc79f4","keyframes":{"transform":["translate3d(-98.58156%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f864486d-606e-4826-9ad6-f64639d8d1f9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87f4d10a-4dbe-4152-aa01-44d206ffc62e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Technical SEO includes making sure that your website's speed is fast enough for mobile devices or any other traffic

[{"selector":"#anim-e65a0ddf-2419-47c8-8838-0432612a26ba [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bd2fedda-b5fc-40c9-9f42-19c45611a233","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e2477a04-cc7e-424c-aa0f-75558ff89e68","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] SEO is a digital marketing strategy that helps in increasing the visibility of a website or content by ranking it higher on search engine results.

[{"selector":"#anim-7cb56a3e-46ae-46c3-bc13-9058b7bc93da [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-99663fce-81d6-4272-ab7d-9c20a07961e1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5630fc3d-e699-436e-88f8-3d06ffe472b5","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] SEO can be done manually by creating relevant and high-quality content that will help in reaching the target audience. However, this takes time, effort, and skillset which many businesses don't have.

[{"selector":"#anim-334d601c-e73d-4883-b477-884a1076652f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, -8.928571179351586%, 0) translate(0%, -25%) scale(1.5)","translate3d(0, 0%, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-13250643-8fba-4f2b-a4bb-e8d1973c09d1","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] With AI assistance, businesses can generate high-quality content at scale with little effort and no human intervention.