SEO is important for businesses because it helps improve visibility in search engines, leading to increased traffic and higher conversions. Optimizing your website for specific keywords can improve your chances of ranking higher in search engine results pages (SERPs), which can ultimately drive more traffic and sales. Additionally, SEO can help to build brand awareness and credibility, as well as improve the overall user experience of your website.
Overall, SEO is a critical part of any online marketing strategy and can be essential for driving traffic and sales to your business. If you’re not optimizing your website for search engines, you could miss out on a valuable opportunity to reach and engage your target audience.
Still, have questions about why SEO is important for business? Our team of SEO experts can help answer any questions you may have. Contact us today to learn more about how we can help improve your website’s SEO.
Why is SEO growing in importance the way it is?
This year, the need for SEO rose to an all-time high. As consumers shifted en masse to online, even the most traditional business realized that they needed to accelerate the shift to digital.
SEO is the most viable and cost-effective way to understand and reach customers in key matters.
Many brands and businesses know (or think they know) that they need SEO for their digital properties and the benefits they will get from the SEO work implemented on their behalf.
Regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.
1. The primary source of website traffic is often organic search
The organic search component is critical to the website performance of many businesses and an important part of the buyer funnel. It also helps users convert or engage with you.
Marketers know that Google has a much larger share of the search market than other competitors such as Yahoo!, Baidu, Yandex, and DuckDuckGo.
This is not to suggest that search engines can’t help brands’ visibility. Google controls a significant portion of the global search market.
It is, however, a clear leader and its guidelines should be followed.
Brands also have the opportunity to profit from the rest of the market that is not controlled by engines. This is particularly true for niche verticals, where voice, visual, and vertical search engines are essential.
Google is the most popular website worldwide, and in particular in the United States. It also happens to have more than 1,000,000 users.
YouTube is the second most popular search engine. More than 2 billion people visit it at least once per month.
We know that the majority of people who have internet access visit Google at least once per day to find information.
A brand will always benefit from being highly visible and trusted by Google and other search engines. Brands can be successful with quality SEO and a top-quality website.
2. SEO builds trust and credibility
An experienced SEO should have a solid foundation to create a beautiful website that provides a user-friendly experience and is easily searchable. This is due to the trust and credibility built by the brand and digital properties.
There are many factors that go into the establishment of an authority for search engines such as Google.
Other than the above factors, authority can also be acquired over time due to aspects such as:
- Natural links
- Positive user behavior.
- Machine-learning signals.
- Optimized content and elements on-page
However, this authority can do more for brands than any other digital optimizations.
It’s not possible to establish trust and credibility overnight. This is just like real life. Authority can only be earned and built over time.
To ensure success, it is important to follow Google’s EA-T guidelines.
It takes time, effort, and commitment to establish a brand that is an authority. Customers can trust brands if they offer a quality product or service.
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3. SEO is the best way to understand the voice of the consumer
SEO helps us understand what customers want and require, from understanding macro market shifts to understanding consumers’ intent in fine detail.
We can see the intent and behavior of users through SEO data and formats, whether they are spoken or written.
This is how it works:
- You can search for query data.
- Analysis of SERPs
- Analytics data and AI insights
4. A better user experience is also a result of good SEO
Marketers must make the user experience their number one priority. Every marketer wants to achieve maximum visibility and organic rankings. Few realize that a great user experience is an important part of reaching your goals.
Google has mastered the art of interpreting a user’s positive or negative experience. This has made a positive user experience a key element in a website’s success.
Google’s Page Experience update is something all marketers will need to follow. It is part of their ongoing focus on customer experience.
Customers know what they want. There will be problems if they don’t know what they want. The performance will suffer.
Google’s rise to prominence as an answer engine, offering highly sought-after data directly from the SERPs (search engine result pages), is a clear example of how you can build a solid user experience.
It is intended to provide users with the information they need quickly and easily in fewer clicks.
Quality SEO is about a positive user experience that works in the brand’s favor.
5. Local SEO means more traffic, engagement, and conversions
Local search is now a key component of the success of small and medium-sized companies.
Local SEO is about optimizing your digital properties in a particular area. This allows people to find you quickly and easily. It also makes it easier for them to make a purchase.
Local optimizations are focused on specific areas, towns, cities and regions to create a viable medium for brand messaging at a local level.
SEO professionals optimize the brand’s website, its content, and local backlinks. They also create regional listings that are relevant to the business sector and location of a brand.
SEO professionals should optimize a brand’s Knowledge Graph panel, Google My Business listing, as well as its social media profiles, in order to promote local engagement.
You should also place a lot of emphasis on user reviews, both on Google and other review sites such as Yelp, Home Advisor, Angie’s List, etc., depending on your industry.
6. SEO has an impact on the buying cycle
SEO is becoming more important than ever. Real-time research is increasingly important.
Use SEO techniques to communicate your message for great deals, ground-breaking services and products, and the importance of what you have to offer customers. This will make a big difference.
If done correctly, it will undoubtedly have a positive impact on the buying cycle.
For a meaningful connection to be made, brands must be present in the areas people need them. Local SEO increases visibility and allows potential customers to find the answers they need and the businesses that provide them.